House of Doge Makes History with Italian football Club Acquisition
House of Doge has achieved a milestone by acquiring a majority stake in U.S. Triestina 1918, an Italian football club. This move marks the first time a crypto company has bought a professional European football club.
The acquisition is a notable step for the Dogecoin platform.
House of Doge, the corporate arm of the Dogecoin Foundation, aims to enhance DOGE’s utility through this investment. The club, U.S. Triestina Calcio 1918, is one of Italy’s oldest football teams, currently playing in Serie C. Even though not in Serie A, the top tier, this acquisition is a strategic move to bring crypto into traditional sports.
Marco Margiotta, CEO of House of Doge, sees this as more than just a football investment. “it’s about connecting Dogecoin’s global community with a storied club and proving that digital assets can drive real-world value,” he said.
House of Doge plans to integrate DOGE into various aspects of the club, such as ticket payments, concessions, and merchandise. This will not only benefit the club but also boost Dogecoin’s utility. With a market cap of over $29.9 billion, DOGE is currently the ninth largest cryptocurrency.
Recent partnerships with Robinhood and 21Shares, along with the merger with Brag house Holdings, highlight the company’s growing influence. This acquisition is a significant step in bringing crypto and traditional sports together.
