Dogecoin’s Corporate move to Nasdaq
House of Doge, the corporate entity behind Dogecoin, is planning a strategic move to the Nasdaq. This bold step involves a reverse merger with Brag House Holdings,a Nasdaq-listed company. The goal? to create a regulated, multi-product financial platform.
House of Doge, the business arm of Dogecoin, is set to merge with Brag House Holdings. This move aims to transform the meme coin into a serious financial player. The merger will establish a regulated,multi-product financial platform.
House of Doge, the corporate arm of the Dogecoin Foundation, is set to merge with Brag House Holdings, a Nasdaq-listed digital media company. This reverse takeover aims to transform Dogecoin into a regulated, multi-product financial platform. The merger, expected to close in early 2026, will create a publicly traded entity led by House of Doge CEO Marco Margiotta.
According to a press release dated Oct. 13, the merger will see Brag House acquire House of Doge, forming a new publicly traded entity.The deal brings a 20-year partnership with the Dogecoin Foundation and establishes the Official Dogecoin Treasury, now holding over 837 million DOGE.
The combined company’s revenue model is designed to be multi-pronged. It aims to generate recurring income through advanced payment infrastructure, Dogecoin-denominated merchant services, proprietary data insights, licensing agreements, and extensive treasury management activities.
Notably, the merger connects Dogecoin’s famously loyal, existing user base with brag House’s targeted access to Gen Z, a demographic with an estimated annual spending power exceeding $350 billion.
To facilitate the deal, Brag House is expected to issue approximately 594 million shares of common stock, with the majority allocated to current House of Doge stockholders. This will make House of Doge the majority shareholder of the newly combined Nasdaq-listed entity.
