KuCoin Partners with Golf Star Adam Scott for Sports Sponsorship Push
KuCoin, the popular crypto exchange, has announced a groundbreaking partnership with renowned golfer Adam Scott. The company named Scott as its first global brand ambassador, marking its entry into the realm of professional sports sponsorships.
On september 10, KuCoin unveiled its collaboration with the 2013 Masters champion. They plan to use Scott’s backed global campaigns to emphasize trust and accuracy. Scott stated, “Partnering with KuCoin is a great honor. Cryptocurrency will revolutionize the financial landscape, empowering individuals across the globe.”
The sports-crypto connection is flourishing. A SportQuake report shows crypto companies increased their investments in sports sponsorships by 20%, reaching $565 million. Crypto.com leads the way, investing $213 million, followed by coinbase and OKX.
KuCoin’s choice diverges from traditional choices, opting for golf rather than soccer or F1. It highlights a strategic approach aiming to appeal to a niche audience. The industry’s speedy recovery post-FTX collapse reinforces optimism regarding crypto’s sports footprints.
Gate.io’s notable rise, going from zero to $53 million within a year, exemplifies market growth potential. The 2025/26 season forecast suggests crypto sports sponsorship spending will reach its former peak, around $685 million.
- Absence of high-profile FTX_CANCELled deals triggers crypto sports market recovery
- Soccer still remains the foremost target, claiming 20 out of 34 new crypto appeared sponsorship deals previously
