Metaplanet Shifts Focus from bitcoin Accumulation to Business Acquisitions
Japanese Bitcoin treasury firm Metaplanet is transitioning from aggressive BTC buying to using its holdings as collateral for acquisitions. CEO Simon Gerovich revealed this strategy to the Financial Times,likening it to a âBitcoin gold rush.â
gerovich outlined a two-step plan. First,the company will continue accumulating Bitcoin. Second, it will use these holdings as collateral to secure financing, similar to how securities or government bonds are used. âWe need to accumulate as much Bitcoin as possible to reach a point where itâs hard for others to catch up,â Gerovich explained.
Metaplanetâs strategy involves two phases. Initially, the company focuses on accumulating Bitcoin. In the second phase, it will use these holdings as collateral to secure financing from lenders. This approach is akin to using securities or government bonds as collateral. The generated funds will be directed towards acquiring profitable businesses in sectors like digital banking or financial services.
Gerovich emphasized that Metaplanet wonât use convertible debt, unlike some other firms. âWe donât want to repay the money in a few years,â he said. The company plans to keep its Bitcoin holdings and continue raising capital to buy more.
Metaplanet recently made its largest Bitcoin purchase yet, acquiring 2,205 BTC for 34.49 billion yen ($238 million). This brings its total holdings to 15,555 BTC. The firm, once a hotel management company, adopted this BTC strategy in 2024 and is now the fifth-largest corporate holder globally.It aims to hold 1% of the total Bitcoin supply by 2027,approximately 210,000 BTC.
Gerovichâs strategy mirrors the playbook of Michael Saylorâs Strategy, the largest corporate holder of BTC.