Craft Spirits Firm embraces Cryptocurrency Payments and Holdings
Heritage Distilling Holding company has introduced its Cryptocurrency Treasury Reserve Policy. This makes it a pioneer in the craft spirits industry for formally accepting and holding both Bitcoin (BTC) and Dogecoin (DOGE).
Under this new policy, consumers can use these cryptocurrencies for purchases on the company’s direct-to-consumer e-commerce site. These digital assets are also treated as long-term strategic investments. The Heritage Distilling board approved this move, aiming to diversify sales and treasury management.
This initiative was spearheaded by the Technology and Cryptocurrency Committee, headed by Matt Swann, a digital payments specialist. Heritage views bitcoin as a strong long-term value asset, while considering Dogecoin an emerging transactional currency.
CEO Justin Stiefel emphasized Heritage’s innovative approach. Unlike conventional investors, Heritage produces goods with margins that can help manage crypto volatility. Accepting crypto payments enhances financial versatility and expands thier customer reach.
With around 86 million americans holding Bitcoin and 83 million wallets for Dogecoin, heritage plans to tap into this growing market. The policy includes strict governance, reporting, and auditing rules to manage cryptocurrency operations smoothly.
Heritage is following a path similar to other firms like Genius Group, exploring crypto treasury strategies. This shift is supported by updated accounting standards for crypto assets.
