Rekt Brands Achieves 1M Drink Sales Through Cryptocurrency-Powered Model
Rekt Brands Inc. has shattered expectations by selling over one million beverages in less than a year. Most sales happened via their website, proving that crypto communities can drive real-world consumer products.
On sept. 19, a press release announced this notable feat. It was made possible through direct sales,which gave Rekt full control over revenue and customer data. This strategy avoided traditional retail barriers.A highlight was the âMoon Crushâ limited edition drink,created with MoonPay,the crypto payments firm.
- MoonPay collaboration launched âMoon Crushâ
- Direct sales captured most revenue and customer insights
Rektâs success showcases Web3âs growing impact. The model demonstrates how digital communities support tangible product growth. Ovie Faruq, Co-Founder and CEO, explains: âWeâre not just selling drinks; weâre forging a cultural brand that merges Web2 and Web3.â
Key partnerships propelled growth. Working with MoonPay, Coinbaseâs Base, OpenSea, and Jupiter Exchange increased reach. The latest move with GameSquare integrates Rekt with mainstream gaming. GameSquare will hold REKT tokens and feature the brand in faze Clan jerseys.
The REKT token, launched in late 2024, reached a $600 million market cap by august 2025. This rare achievement shows a consumer âbrand coinâ gaining notable value. Rekt Brands continues to bridge the gap between cryptocurrency and traditional consumer goods successfully.