Thesis Amplifies Bitcoin’s Future: Bold Move with Lolli

Thesis Acquires Lolli to Boost Bitcoin Rewards and Usage

Thesis, the venture studio behind Bitcoin-native platforms like Fold and Mezo, has acquired Lolli.This move aims to merge Bitcoin earning and spending into a seamless experience. The acquisition, announced on July 2nd, brings Lolli under ThesisS umbrella. This strategic step strengthens the link between earning and using Bitcoin.

Lolli,a leading Bitcoin rewards platform,will now join forces with Fold,Mezo,and tBTC. Matt Luongo, Thesis’s CEO, will guide Lolli’s future. “we’ve long admired Lolli’s user-kind approach,” Luongo said. “Our goal is to make Bitcoin more accessible through everyday activities like shopping and gaming.”

The deal integrates earning and spending Bitcoin.

Under Luongo’s leadership, Lolli will enhance its rewards platform.Upcoming improvements include more games and quests in its Arcade and Daily Stack features. The company will also address user complaints by implementing instant payouts.This change could boost user retention and engagement.

Strategically,Lolli will integrate with Fold’s ecosystem to create a seamless loop between earning and spending Bitcoin. The companies are collaborating on an expanded gift card marketplace with more brands and higher reward rates.

Thesis’s broader portfolio, including Fold, Mezo, and tBTC, aims to build a self-sustaining Bitcoin economy. Lolli’s existing traction, with 600,000 users and $20 million in rewards since 2018, provides a considerable user base. The real test will be converting casual earners into active Bitcoin participants.