SoFi Plans Major Crypto Expansion as Regulatory Climate Improves
SoFi CEO Anthony Noto announced the company’s intention to re-enter the crypto market. In a CNBC interview,Noto outlined plans to integrate blockchain technology across all business lines. “We aim to make crypto and blockchain central to our future offerings,” he said.
SoFi’s strategy involves a broad crypto rollout over the next six to 24 months. The company will relaunch its ability to buy, sell, and hold cryptocurrencies within its “Invest” product. This move was paused due to regulatory uncertainty but is expected to resume within six months. “We want to offer crypto and blockchain products in every area, including lending, payments, and investing,” Noto explained. The expansion depends on regulatory conditions but is set to enhance various services.
SoFi’s vision includes using blockchain to improve speed and reduce costs in payments and lending. The first step is relaunching cryptocurrency trading within its platform. “We’re preparing for a significant crypto integration,” Noto stated. The company sees blockchain as a technology that can power financial services behind the scenes.
One key area is crypto-backed lending. “If we custody the cryptocurrency,we can provide secure loans at a lower cost,” he noted. This approach is similar to conventional margin loans.
sofi’s crypto ambitions align with its strong financial performance.In 2025, revenue increased by 33% year-over-year, and EBITDA by 46%. The company added 800,000 new members, boosting total membership by 34%.
Noto believes blockchain is more than just a technology.”It has the potential to revolutionize financial services,” he said. SoFi is setting the foundation for crypto to serve as a new asset class and technology layer.
